A journey through the creative Annual

27° Annual ADCI

Editorial design, Identity
2013

How the relationship between art and advertising was born? In which way the role of the Art Director becomes important in the development of communication campaigns?

"A journey through the creative Annual" traces the milestones that changed the vision, the aesthetic beauty and concept of advertising in the world. Thanks to a collaboration with Italian Art Directors Club as senior designer on the design of the 27th annual, I did a journey through the creative works that changed the history of communication.

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"We are like dwarves perched on the shoulders of giants, and thus we are able to see more and farther than the latter. And this is not at all because of the acuteness of our sight or the stature of our body, but because we are carried aloft and elevated by the magnitude of the giants."

Bernard of Chartres, XII century

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